Google announced a new set of features for Google Analytics to ease the life of the analyst and provide even more relevant in-depth metrics.
Annotations
Annotations allow you to insert information on specific milestones and was one of the top requested features by the users. The launch of a new feature, big announcements, etc. That way you can backtrace the impact your events had on your statistics. Up till now you had to guess, take seperate notes or go around asking people. Not anymore, thanks to annotations.
Custom variables in advanced segments
Every site is unique. Custom Variables allows you to customize the data you want to track that is most relevant to your business and the goal of your website. Each custom variable is a name-value pair and can be assigned to a page, session or visitor. This feature was already implemented in the Visitors section, but is now rolled out to the entire Google Analytics spectrum. An example: you can track a variable which is defined as a ‘logged in member’, and use an advanced segment to see the data all across your reports.
New setup wizard for the Google Analytics tracking code
Setting up analytics on special situations like multiple subdomains, cross-domain tracking, mobile tracking, campaign tagging etc. was a pretty complicated task and took up a fair amount time. Not anymore – Google Analytics has created a new wizard automating this process by generating the appropriate code for a specific situation.
An upgrade of the Google Analytics API
The details of the new features have yet to be announced later this week, but they gave us a little sneak peek: support for Advanced Segmentation through the API.
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